LTC 611 - Concepts and Strategies for Interscholastic Marketing, Promotions and Fund-Raising

This course will provide the athletic administrator with strategies and ideas to successfully promote and market the school’s interscholastic programs and to enhance the success of supplemental fund-raising designed to create interest in, increase enthusiasm for, and better the image of a school’s interscholastic activities program. Models of supplemental fund-raising are summarized, including a focused segment on working successfully with booster clubs and safeguarding of funds that have been raised. The potential for raising funds through grants and outreach efforts for major gifts are introduced. Detailed information related to corporate sponsorship is provided. Appendices include sample materials that may be utilized for grant and corporate sponsorship applications, marketing plans and booster clubs, as well as fund-raising resources.